eDiets.com Inc. is a brand of As Seen On TV, Inc., which uses technology to bring weight loss solutions to both consumers and businesses. The Company offers an approach to dieting and lifestyle maintenance with a variety of digital diet plans, and nutritional products and supplements to help members take off the pounds, improve their health, and get in shape. It provides meal planning platforms, powered by nutritional technology providers Nutrihand and Vitabot, to give its members a diverse selection of online and mobile-friendly meal planning solutions along with additional tools to facilitate weight loss and weight management, including comprehensive fitness plans. To help ensure results, members may also change to any plan that eDiets offers at any time with no additional fee. The Company’s diet plans consist of Holly Madison Diet, eDiets Vitabot Plans, eDiets Nutrihand Plans.